The Trump family's involvement in the cryptocurrency sector has seen significant growth, marked by several high-profile initiatives and partnerships. These developments come at a time when the crypto market is experiencing notable fluctuations, with Bitcoin recently trading at $109,466, reflecting a 1.27% increase from the previous close.
One of the most prominent ventures is World Liberty Financial , co-founded by former President Donald Trump and his three sons. Initially issued as non-tradeable tokens for internal corporate voting, WLFI tokens were made available for public trading after a shareholder vote. Despite a 25% drop on its first trading day, the total value of WLFI tokens in circulation on platforms like Binance and Coinbase stood at $6.4 billion. President Trump holds 15.75 billion WLFI tokens, now valued at approximately $3.6 billion.
In Japan, Eric Trump has been actively involved with Metaplanet, a bitcoin treasury firm. Serving as an advisor, Eric Trump attended the company's shareholder meeting in Tokyo, where shareholders approved a plan to raise 130.3 billion yen by issuing 550 million new shares overseas, primarily to acquire more bitcoin. Metaplanet, inspired by MicroStrategy and led by CEO Simon Gerovich, has transitioned from hotel operations to cryptocurrency investments, now holding over $2 billion in bitcoin and ranking as the seventh-largest public bitcoin treasury globally.
Back in the United States, the Trump Media & Technology Group , operator of the Truth Social platform, has deepened its ties with the crypto sector through a $6.4 billion deal to acquire CRO, the native token of Crypto.com's Cronos blockchain. This partnership establishes TMTG as the first major publicly traded CRO treasury firm. The agreement also includes Crypto.com purchasing $50 million in TMTG stock, while TMTG acquired $105 million in CRO tokens. Additionally, Yorkville Acquisition Corp will invest $1 billion in CRO tokens and rebrand its Nasdaq ticker to “Make CRO Great Again,” backed by a $5 billion credit line from Yorkville Advisors. Following the announcement, the CRO token price surged 35%, and TMTG shares rose 6%.
These ventures have not been without controversy. Democratic senators have raised concerns about potential conflicts of interest due to the Trump administration’s favorable positioning towards crypto. The WLFI ecosystem also includes a $2.7 billion stablecoin, USD1, and high-profile investors like Justin Sun and DWF Markets have committed significant funds, with DWF reallocating $250 million of reserves into USD1. Despite political criticism, Trump supporters continue to view these initiatives as lending legitimacy to the crypto industry.
As the Trump family's crypto ventures continue to expand, they are reshaping the landscape of digital assets, influencing both market dynamics and regulatory discussions. Their activities underscore the growing intersection between political figures and the rapidly evolving cryptocurrency sector.
