Bitcoin has recently surpassed the $100,000 mark, driven by a substantial rally following Donald Trump's U.S. presidential election win. The cryptocurrency increased from $69,374 on Election Day to hitting an all-time high of $103,713. This surge is attributed to Trump's pro-cryptocurrency stance and his nomination of cryptocurrency advocate Paul Atkins as the next SEC chair. Trump’s election victory has raised hopes among top crypto players for favorable legislative and regulatory changes. Despite this rally, experts caution about the risks and volatility associated with bitcoin investment. The sustainability of this upward trend depends on several factors, including regulatory decisions and market conditions. Though it could continue to climb, bitcoin’s history shows it can also decline rapidly, making it a speculative investment.
In a significant policy shift, the Federal Deposit Insurance Corporation announced that banks no longer need prior approval to engage in cryptocurrency-related activities, such as holding digital currency assets or partnering with industry companies. This marks a departure from the cautionary stance adopted two years ago under the previous administration. FDIC acting chairman, Travis Hill, emphasized the move away from the previous approach, stating, "With today's action, the FDIC is turning the page on the flawed approach of the past three years." This change comes after a joint warning issued in January 2023 by the Fed, FDIC, and the Office of the Comptroller of the Currency following the crash of the Terra stablecoin and FTX's downfall. The OCC was the first to revise guidelines, allowing banks to partake in common crypto activities without prior approval. The new FDIC policy clarifies that "FDIC-supervised institutions may engage in permissible activities, including … digital assets, provided that they adequately manage … ."
In the corporate sector, Trump Media & Technology Group and Crypto.com have announced the formation of a new company, Trump Media Group CRO Strategy, aimed at investing in the cryptocurrency Cronos. The venture will go public through a SPAC merger with Yorkville Acquisition Corp and be listed on the Nasdaq under the "MCGA" symbol. The move strengthens U.S. President Donald Trump’s connection to the crypto sector, boosted by favorable industry regulations under his administration. Following the news, the Cronos token surged nearly 30%, Trump Media’s stock rose 5.2%, while Yorkville's dropped slightly. The new firm will be funded with $1 billion in Cronos tokens, $200 million in cash, $220 million in warrants, and a $5 billion equity line from a Yorkville affiliate. Trump Media committed to buying $105 million in Cronos, and Crypto.com agreed to purchase $50 million of Trump Media stock. This partnership advances previous collaborations, including exchange-traded funds under the Truth.Fi brand.
Additionally, President Donald Trump's cryptocurrency endeavors are expanding with the launch of a new dollar-backed stablecoin through World Liberty Financial and the introduction of investment funds for digital assets in collaboration with Trump's Truth Social parent company, Trump Media & Technology Group Corp . Announced on Tuesday, the stablecoin will be pegged at a 1-to-1 ratio with the U.S. dollar, aiming to facilitate seamless and secure cross-border transactions. Additionally, TMTG plans to release themed exchange-traded funds later this year in partnership with Crypto.com. As critics voice concerns about the appropriateness of a public office holder engaging in such financial ventures, Trump continues to promote these projects and aims to make the U.S. a leading hub for cryptocurrency. Despite ethical agreements that restrict his direct involvement in day-to-day management, Trump actively endorses and profits from these crypto-related initiatives.
In the sports and entertainment sector, cryptocurrency exchange Kraken has expanded its sponsorships to include major European football clubs. In July 2024, Kraken announced that it would become the sleeve sponsor for English Premier League football club Tottenham Hotspur and Spanish La Liga club Atlético Madrid. In August, Kraken announced they would be the sleeve sponsor for German Bundesliga club RB Leipzig. These partnerships aim to accelerate crypto adoption among European football fans and strengthen Kraken's brand presence in the sports industry.
Overall, the cryptocurrency landscape is experiencing significant developments, with increased institutional involvement, favorable regulatory changes, and strategic corporate partnerships contributing to its rapid growth and integration into various sectors.
